OUR ROASTERY
We roast with purpose.
At White Rhino Coffee, every bean we buy has a story—and we make sure it’s a good one. We source transparently, roast right here in Texas, and hold ourselves to a higher standard than the industry demands. Because coffee should be honest, bold, and rooted in something bigger than just caffeine.
Beyond the Brew
Specialty coffee must register 80 points or higher on a 100-point scale. We only purchase specialty coffees that register 84 or above.
Our coffee is highly traceable, often sourced directly from farmers and producers. We pay a premium for coffee of quality. Paying more means giving more back— to farmers, to communities, to a better future for coffee. It’s how we brew change, one bag at a time.

Our promise
To ensure quality and freshness, we roast to order in small batches and ship to you direct from our roasters. Our roasting and shipping processes are optimized to ensure all our coffees are delivered as fresh as possible, whether to our subscribers or to our cafes.
Whether blend or single origin, we treat all our coffees with equal care. For every coffee, we create a custom roast designed for the best expression of that flavor profile, with exact flavors to aim for and a scoring system to ensure we hit the mark every time. We roast to order at our own roasters, and cup to ensure quality after every roast.
