Our coffee roasting at White Rhino follows the guidelines set forth by a very simple few words:
People, Place, and Product.

People: We need to care about the people all along the supply chain. From our coffee producers to our end consumer, we want to make sure we appreciate every step a person takes to move great coffee. Making it
affordable to coffee consumers, & financially supporting the supply chain from its origin is a difficult balance, but is competently achieved here at White Rhino Coffee.

Place: We are really focused on great places to give great coffee. We rely on our partners, stores, and consumers to enjoy and gather around coffee. Sourcing and roasting excellent coffees really helps us achieve this.

Product: Speaking of sourcing and roasting, we are very diligent on
how our coffee comes in and gets processed. We focus on direct trade
relationships, sustainability, and quality when we roast and serve our coffee. This is one of the greatest impacts we can make; moving amazing coffee forward and upward to encourage growth in specialty coffee.